Home » How to Build a Successful Amazon Affiliate Site (Step by Step)

How to Build a Successful Amazon Affiliate Site (Step by Step)

Amazon Affiliate
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Are you looking to make an extra income by promoting your items on Amazon?

A lot of people earn money through Amazon affiliate websites. So, for every success story, there are many that never make it.

For instance, this person on the subreddit /r/juststart says to have made $1K/month from Amazon in only six months

1 amazon affiliate site success

However, this individual only made $38/month after having worked on a website for two years:

2 amazon affiliate site low earnings

If you’d like your story to appear closer to that first picture and not the same as the second, then this is the right guideline for you.

This is what you’ll learn:

  • What is the Amazon affiliate program does
  • The way Amazon’s Affiliate Program operates
  • How do I be an Amazon affiliate
  • Exactly is an Amazon affiliate site does
  • What is SEO? Why is it crucial for Amazon affiliate websites
  • Create a profitable Amazon affiliate website

What’s the Amazon Affiliate Program?

It is the Amazon Affiliate program ( Amazon Associates) lets users earn money by referring customers to Amazon.

How Amazon’s affiliate programs work

After you sign up, Amazon gives you a unique tracking ID. It looks like this: yourname-20.

It is possible to add this link to the URL of any Amazon item URL, to make the affiliate hyperlink.




If someone clicks your hyperlink and purchases something on Amazon within 24 hours of clicking. So, you’ll receive a percentage of the purchase.

In addition, they do not need to purchase the item you suggest. So, if you recommend a kitchen knife, and they buy a tennis racket and you earn an income. If they purchase knives for the kitchen, the tennis racket, and several other things you will earn commissions on all of it.

This is one reason why the affiliate program has become so well-known. Amazon sells a wide range of products which is why it’s not surprising to see a significant portion of commissions coming from items that you’ve not thought of.

How do I be an Amazon Affiliate

Take these actions:

  1. Visit Amazon Associates’ homepage. Amazon Associates homepage;
  2. Log in using your Amazon account.
  3. Follow the screen-based instructions

When you sign up, Amazon will ask for your web address at the time of sign-up. So, while you can input the URL of your social media account here, you’ll need to create an Amazon affiliate site if you’re determined to make money through Amazon Associates.

What exactly is the definition of an Amazon partner site?

Amazon affiliate websites offer products for sale on Amazon within their own content.

If you’ve ever typed in a search term such as “best [product type]” or “[product] review,” then you’ve probably seen one of these sites.

Have look at the highest-ranked results on “best coffee grinder”:

3 amazon affiliate links

They conducted thorough research on the top coffee grinders and then summarized them. So, what they found in a blog that also added Amazon affiliate links that allow users to purchase the recommended items.

Similar to queries similar to “AeroPress review.”

4 product review

These types of articles are beneficial to readers since they help simplify their lives and help save time. So, if you’re looking for a new coffee maker it isn’t possible to test hundreds of options on your own. You must rely on the studies and tests conducted by other people.

The reason SEO is the key to creating a profitable Amazon affiliate site

Earning money through an Amazon affiliate website will require visitors (visitors).

If there is no traffic, no one will click on your affiliate links so there are no commissions.

There is a myriad of ways to drive visitors. But the majority of those who are successful using Amazon affiliate marketing receive the majority of their traffic through SEO.

Here’s why:

If you’re promoting your blog via social media or by email, you’ll see an increase in traffic. However, once the audience has read your blog post, it decreases to nothing.

This is also known as “the “spike of hope,” which is followed by”the flatline of nope “flatline of nope.”

pasted image 0 78

SEO can have the opposite effect. If you are ranked in Google for terms that people search for every year, traffic should be steady and will likely increase as time passes.

pasted image 0 79

Possible to achieve the same effect by using ads that are paid, however, there are a few issues in that

  • It’s expensive (and the vast majority of users have greater time to spend than they have money)
  • It’s basically everything or nothing. Once your spending stops your traffic will drop to nil.
  • Not easy to make a profit because ad spending reduces your affiliate commissions.

With this within our minds, we’ll take a look at ways to build an Amazon affiliate website that earns profits every month.

How to create a successful Amazon affiliate website

Everybody has their own view of what it takes to be successful.

For certain people, it’s a website that earns them $1,000 per month. For others, it could be more ambitious at $10,000 per month.

No matter what the size is, all the necessary steps are identical.

  1. Choose a good niche
  2. Find profitable keywords
  3. Make content that is the “right” kind of content
  4. Bring visitors to your website through SEO
  5. Clicks on affiliate hyperlinks

1. Choose a good niche

Have you had a chance to hear about The Wirecutter??

It’s part of The New York Times and is possibly the most popular Amazon affiliate site. So, it provides reviews on everything from sharpeners for knives to standing desks and receives the equivalent of 3.9 million visits per month from Google by itself.

5 wirecutter traffic


The Wirecutter has been redirecting to nytimes.com/wirecutter/.

Many people who are unfamiliar with Amazon affiliate marketing come across sites similar to these and want to duplicate their success.

Don’t make this error again.

Large sites such as The Wirecutterhave large pockets and talented SEO departments. So, the challenge of competing is a tough task.

In the end, you must pick a particular niche to be dominant.

Here’s how:

A. Find something you’re interested in

The lack of motivation is the primary reason people fail in affiliate marketing. So, it’s essential to select a field that you find interesting.

So, get your pen and paper, and take notes of some thoughts.

If you’re having trouble finding the right niche, this massive listing of affiliate marketing areas may be helpful.

Or, draw the inspiration from The Wirecutter’s categories.

6 wirecutter categories

B. Review commission rates

Amazon’s commission rates are different based on the type of product.

Here’s the present structure:

Product Category Commissions
Luxury Beauty, Amazon Coins 10.00%
Digital Music, Physical Music, Handmade, Digital Videos 5.00%
Physical Books, Kitchen, Automotive 4.50%
Amazon Fire Tablet Devices, Amazon Kindle Devices, Amazon Fashion Women’s, Men’s & Kids Private Label, Apparel, Amazon Cloud Cam Devices, Fire TV Edition Smart TVs, Amazon Fire TV Devices, Amazon Echo Devices, Ring Devices, Watches, Jewelry, Luggage, Shoes, and Handbags & Accessories 4.00%
All Other Categories 4.00%
Toys, Furniture, Home, Home Improvement, Lawn & Garden, Pets Products, Pantry, Headphones, Beauty, Musical Instruments, Business & Industrial Supplies, Outdoors, Tools, Sports, Baby Products 3.00%
PC, PC Components, DVD & Blu-Ray 2.50%
Televisions, Digital Video Games 2.00%
Amazon Fresh, Physical Video Games & Video Game Consoles, Grocery, Health & Personal Care 1.00%
Present Cards, Wireless Service Plans; Alcoholic Beverages; Digital Kindle Products that are purchased as subscriptions Food that is prepared and then delivered from a restaurant Amazon Appstore, Prime Now, Amazon Pay Places, or Prime Wardrobe Purchases 0.00%

If you have any ideas that are niche and are into the category of 0 take the idea off of your wish list. There’s no reason to promote products without any reward.

I’d also avoid categories that have commission rates of less than 2% due to the fact that it’s going to take a large amount of traffic to earn decent revenue from those.


Amazon’s commission rates have increased and decreased significantly in the last decade over the past decade or over the past decade. The latest cut occurred at the beginning of 2020. So, that is the reason why there was a belief of some who believe that Amazon affiliate sites have gone out of business. However, that’s not the truth. They’re not as profitable as they used to be.

C. Verify the price of the product

In general, you’ll earn more money when you purchase expensive goods.

For instance, if a person buys a new PC worth $4,000 the 2.5 percent cut ($100) will be much higher than if you buy a new RAM for just $40 ($1).

However, this doesn’t mean that you shouldn’t go into a costly market.

People are less likely to be impulsive when it comes to costly products, which means fewer clicks can be converted into sales. This is referred to in the context of your conversion.

There’s plenty of debate about the ideal price range regarding the price of products however, the consensus appears to be a range between $30 and $300. If you go higher, conversions may suffer. So, lower your rate, and your cut will be affected.

To determine the prices for your particular field you can look for a couple of items on Amazon.

7 amazon product prices

D. Estimate traffic requirements

Now that you’ve some more details about the market you’d like to pursue, you can make use of that information to estimate the number of visitors to the “money pages” you’ll need to reach your monthly financial goals.

If you’re unfamiliar with the concept of “money pages,” these are the pages on your website with affiliate hyperlinks.

With Amazon affiliate sites, product roundups can be considered to be among the top “money pages.” They’re those that highlight the top items in a specific category, such as this list of top robot vacuums by The Wirecutter:

These are usually the most profitable sites because they offer a variety of products and those who are searching for them on Google are likely to be buying. So, this results in a high click-through rate (CTR) for affiliate hyperlinks.

What’s the traffic estimation formula?

Monthly goal (Avg. product price * category commission % * average affiliate link CTR * average conversion rate)

Let’s look at an example.

If you’re planning to enter the world of coffee and your target is $1,000 per month. After going through the steps previously you’ll know that the typical price for a product is approximately $40 while the average commission rate for items related to the coffee industry is 4percent.

You don’t know the average click-through rate (the percent of people who click on an Amazon affiliate link) of your content and also the Amazon convert rate (the percent of clicks that convert into sales).

Therefore, let’s take a 10 percent CTR and a 7.5 percent per-conversion rate.

Let’s add everything to the calculation:

1,000 / (40 * 4% * 10% * 7.5%) = 83,333

It appears that we’ll require 83k each month for visits on “money” pages to earn $1000 per month.

Of course, this is far from exact research. So, we used pessimistic figures for an explanation.

E. Estimate traffic potential

Once you have figured out the amount of traffic you require for the numbers to work You must determine whether your niche is able to generate enough potential for traffic from search engines.

Here’s a simple way to accomplish this:

Install and enable Ahrefs SEO toolbar and then type in Google for:

best [product in your niche] inurl:best

For instance, in the niche of coffee we could look for such:

8 google search

If you’re wondering what is the inurl:best a portion of the search can do, it limits the results of the search to those that contain”best. “best” in the URL. This will be explained in the next section.

From here, look at the results of a search to find a niche website that receives at least the amount of traffic you require.

The most important word here can be described as “niche.” So, you should stay clear of sites that are generic such as Forbes, The Wirecutter, or The Guardian in the search results. Though they could have lots of visitors, they’re not the type of site you’re looking for. If you’re unable to find specific niche websites, you can look for a product that isn’t listed.

Here’s a suggestion that matches our needs:

9 homegrounds traffic estimate ahrefs toolbar


Take note of the traffic on the domain level here, not just the page-level traffic.

It is estimated to receive 210,000 per month US visitors to its site and we can discern from the domain’s name that it’s a niche website focused on coffee.

But, we’re not sure what percentage of this traffic is headed towards “money” pages. So, if the majority of it is going to blogs that don’t have any relevance this doesn’t bode well for us.

Fortunately, we can gain an accurate picture of “money” page traffic using Ahrefs’ Site Explorer.

Simply copy and paste the domain name, then go to your top pages report, and then add”best” to the report, add “best” to the Include filter, and then choose “URLs” from the “Any target” dropdown. So, the result should be a report with filtered results that are nearly all posts about product roundups.

10 top pages include filter

On the top, you’ll find the estimated total monthly search traffic for all pages within the report.

10 filtered top pages traffic

In our example, we have 107,714.

It’s likely that we’ve estimated that 83k monthly visitors would exceed $1K/month, which seems like this particular niche can meet our expectations for traffic.

F. Estimate competition

It’s not worth entering an area where you’ll have a hard time reaching your goal of traffic for several years. Therefore, you must ensure that there are certain niches that you can master without too much SEO grueling work.

SEO can be a complicated process. So, there are numerous factors that affect rankings along with best techniques. However, one of the most important factors is the number of high-quality backlinks that link to your site.

Google speaks about how important backlinks are on their website on search engine algorithms.

11 google search backlinks

We also observed a clear connection between the number of backlinks coming from unique sites (referring websites) to a webpage as well as its search traffic during our research of more than one billion websites.

03 referring domains vs search traffic 1

When you are done closing the filter Top Pages report in the previous step, take a look at your RDs column. It shows the number of domains that are referred to for each page.

If you notice websites with organic traffic but contain a few or no websites that are referred to, this is an indication of a non-competitive subject.

When we look at the report for Home grounds we can see lots of pages that look like these:

12 homegrounds uncompetitive topics

If we look at the same for wareable.com and wareable.com, we can observe the opposite. So, nearly every page has links from hundreds or tens of linking domains, which shows that the vast majority of subjects within this field are difficult nuts to break.

13 competitive topics

There are two choices in this instance:

  1. You can narrow your niche even more. So, instead of just wearables, you might want to narrow our focus to just fitness trackers or smartwatches. If those areas aren’t enough it is possible to narrow them even more to smartwatches designed for children.
  2. Select a different area of interest. If niching down isn’t your thing, you can abandon the idea and follow the same steps to find a different subject.

2. Do your keyword study

The search for a niche that could be profitable was the tough part. the research for keywords is fairly simple.

If you’re lazy then you could export the filtrated TOP PRICES report you created in the earlier steps. This should provide you with enough lucrative “product roundup” topics to keep you entertained for a couple of months.

If you’d like to be more strategically and discover more keywords, try this:

  1. Go to Ahrefs’ Keywords Explorer;
  2. You can enter a couple of “seed” keywords related to the subject as well as its offerings (separated with commas);
  3. Visit for the “All keywords” report.

Here’s how it could be like if we decided to venture into the coffee market:

14 all keywords report keywords explorer

It is likely that you will see many thousands of keywords within this report, however, there’ll be plenty of useless keywords. So, we’ll make use of the built-in filters to identify the three kinds of keywords that we’ll need.

A. Finding product roundup keywords

To reiterate the importance of product roundup keywords (e.g., “best coffee machine,” “best coffee grinder”) are typically the most lucrative for affiliate websites. Amazon affiliate sites.

We’d like to discover product roundup keywords that are likely to generate traffic and aren’t difficult to find.

To accomplish this, you must apply these filters:

  • Include: “best”
  • Keyword Difficulty (KD): <=10
  • Volume: >=500


Feel at your discretion for you to be more or less gentle when it comes to the volume threshold. So, this threshold can be a bit niche-dependent.

You’ll find an extensive list of pertinent keywords, with low difficulty, sorted by their monthly searches.

15 product roundup keywords

It is important to keep in mind it is important to note that the Keyword Difficulty (KD) is only an approximate indication of difficulty ranking. The monthly volume of searches only provides a rough idea of the potential traffic a subject can receive.

What you have to do next is to sort through the document, analyze the keywords, one by one and save any interesting topics for a list of keywords.

Don’t be worried if there are hundreds of keywords. It’s not necessary to study every single one of them. There are only 20-50 effective keywords to begin with.

What’s the method?

Before we dive into the technical details It’s essential to recognize that you should use common sense when searching for keywords. So, if the phrase refers to “best coffee grinder” then it’s logical since it’s something that Amazon sells. So, if it’s not connected to something you can purchase on Amazon for instance “best coffee in Los Angeles,” then exclude it immediately.

To find the terms that are relevant Click the SERP button to view the top-ranked pages currently on Google…

16 keywords serp button

… Then go through this flowchart

amazon affiliate marketing

Before we move on we should briefly define the concept behind Domain Rating.

Domain Rating (DR) measures a website’s authority using the backlinks profile of its website. The scale is ranging from 0 to 100. In general, the greater the number the more powerful and reliable the site’s credibility is.

This is a part of the process since we’re trying to find keywords we could rank for on an upcoming or relatively new website, which could be of low “authority”. So, if there are sites with low authority that rank this way, it’s a positive indicator that we’re able to achieve a high rank.

This is an illustration of a successful keyword:

17 good keyword

The site that has been highlighted contains four domains that are referred to, receives only a few hundred US monthly searches, and is located found on a popular lower-authority (DR) site.

Here’s an unfavorable illustration:

17 bad keyword

Although there are a handful of pages that have a few domains with a high number of referring sites for niche websites with low authority however none of them are getting more than a few visitors per month.

Here’s how you can include a keyword in the list of keywords once you’ve identified a winner

add keyword to list

Keep doing this until having your list of 20-50 keywords.

B. Search for keywords in product reviews

Keywords for review of products are such as “AeroPress review” and “Baratz virtuoso review.”

While things can differ between niches, these keywords don’t have anything close to the potential for the traffic of product roundup keywords. There are probably only some that are worth ranking.

Then why bother?

Two reasons to be cited:

  1. They’re usually opportunities with low hanging, even if traffic isn’t that great.
  2. Product reviews can be a great way to increase the SEO of product roundups (more about this in the future)

To identify these keywords, apply those filters in the “All keywords” report:

  • Include: “review”
  • KD: <=10
  • Volume: >=200

Here’s what we can see in our coffee-related example:

Screenshot 2020 05 28 at 03.12.23

These aren’t all reviews of products, However, you can identify them fairly quickly.

To find the ones which make sense, go through the flowchart and add them to a new list of keywords.

C. Search for blog keywords

The majority of Amazon affiliate websites don’t just release “money” posts. So, the affiliate sites also post blog articles and other content that provides information.

Look at homegrounds.co:

They have a whole section on their website dedicated to useful brewing tips.

There are a few reasons why this can be beneficial as we’ll discuss these in the future. We’re trying to discover some relevant keywords we can write blog posts and guides on.

To identify these keywords, apply this filter to your “All keywords” report:

  • Incorporate: who, what is, when, where the reason, the way, instruction, guidance, concepts, and suggestions
  • Volume: >=500

Search for topics that have a strong connection to the products you’ll be reviewing in your roundups of products.

If, for instance, your specialty is coffee, the topics like “how to use a french press” and “how to make coffee” seem logical as there’s a good chance you’ll be discussing the french press and other coffee equipment.

20 blog keywords

Don’t get too involved in this. Simply add 20-50 keywords to your list and continue to work.

3. Create the appropriate type of content

If you’ve decided to choose an appropriate domain and set up an online presence, now it’s time to begin writing and publishing articles.

We’ll be talking about how to make three kinds of content:

  1. Product roundups
  2. Reviews of products
  3. Blog posts

Let’s begin with the most important one.

A. Product roundups

Follow these steps:

  1. Determine the products that should be included
  2. Find out what the people are interested in
  3. Discover which products are best
  4. Write it up
1. Determine which items to include

Product roundups are reviews of multiple items however, how do you determine which products to highlight?

Here are some ways to do it:


21 amazon product prices

Let’s admit it: Amazon does a pretty excellent job of recommending top products. So, look at the top results on the search for “coffee grinder”:

Every single one of them has hundreds or even thousands of reviews and none of them is not rated less than four stars.

The best method to get an idea of what you could consider taking to the test is to look up the kind of product you are looking for on Amazon.


A look at Amazon is a great start however, it can be overwhelming. So, another method is to find common listings among the top pages.

For instance Three of the most popular three results in the category of “best coffee grinder” mention the Baratza Encore Conical Grinder as being one of the tops.

baratza encore

It doesn’t require any genius to realize that this is worth having a look at in an overview.

2. Determine what people care about.

To make a valuable roundup of your product, you must determine what features are important to customers.

Here are a few options to determine that:


Check out a few of the items you’re likely to mention in your blog post, and then read the reviews. So, you’ll begin to realize the factors that are important to customers.

For instance, in a matter of minutes of reading the article below, it’s obvious that grind quality, as well as the ease of cleaning and portability, are the most essential factors when picking the best manual coffee grinder.

22 amazon review

If you don’t want to go through every review, look up the tags under the “Read reviews that mention” section.

23 amazon review tags

Amazon draws these reviews from reviews and these are often an indication of what people are concerned about.


Check out a few most popular pages and search for similarities.

For instance, both of these roundups of coffee grinders speak regarding grind quality:

grind consistency


A gap analysis on content provides a list of keywords that several pages are ranked for.

When you perform this on some of the most-ranked pages with your desired keyword, you’ll be able to gain further understanding of the items people are looking for.

To conduct the analysis you need to copy and paste some of the most popular URLs in Ahrefs the Tool for Content Gap.

If we look at three pages that rank the highest on the subject of “best coffee grinder,” we’ll see that they’re ranking for terms relevant to different types of coffee grinders such as burr grinder manual coffee grinder hand grinders, electronic, etc.

24 content gap

We also observe that many are looking for the most effective grinder that is based on the type of coffee like a french press, espresso, etc.

25 content gap 2

Material and build quality appear to be equally important.

26 content gap 3

We’ll need to keep these in mind when writing our article as well as when researching or trying out products.

3. Determine which items are the most effective

Most people who launch Amazon affiliate websites don’t actually test products on their own. Instead, they study the products on the internet and draw points from reviews.

While you could follow this road, however, we don’t recommend due for a couple of reasons:

  1. Testing tools help you make your mark Establish E-A-T and make it easier in linking.
  2. The web is littered with “me too” affiliate posts that draw points from other content, and aren’t helpful to users.

If you’re looking to develop a useful website that lasts and you have the funds to invest in it review the products in real.

Here are some ideas to cut costs:

  • Start with low-cost products. It won’t be cost-effective to test 10 coffee machines worth $500 by yourself, but 10 grinders that cost $30 could be feasible. Check out your list of keywords and start with lower-cost items.
  • Sell them when you’re finished. Nobody needs ten coffee grinders. After reviewing the items, put them up on eBay. Even if you’re losing 25% of the purchase price. So, that’s just a tiny price to pay for valuable and unique content.
  • Request review models from manufacturers. Do not be too confident about this, especially if you’re brand just starting out and don’t have any reputation.
4. Write it up

Product roundups differ from regular blog posts. It is important to provide people with the information they’re looking for straight away.

When it comes to roundups of products this is the top-rated product.

To do this, it is recommended to make a list post that follows an Inverted Pyramid format.

Find out more information about it here.

B. Review posts

The advice is given that was given for product reviews is applicable to individual reviews of products. You must know what people are interested in and are interested in and investigate the product in depth.

However, it’s generally better to write individual product reviews when you’re writing an overall review of the product.

Why? Since when you write an article on a product roundup basically, you are reviewing several items at the same time. They simply are a brief overview of the products instead of providing a detailed review.

The point is this: you’ve to study the products in order to make the product review and you may also publish your findings in a product review that is a separate one.

Here are some additional reasons why this strategy is logical:

  • Reviews are subjective. Let’s say you’re reviewing just one grinder. So, if you’re not conducting research or testing it with comparable products, how do you determine what kind of product really is? You could give it five stars, only to find out that it’s not as good in comparison to similar products available.
  • Potential SEO benefits. The publishing of individual product reviews that link to a previously published product roundup could assist SEO. (More about it in the following section)
  • It is easier to format/template. The process of researching products for an overview will help you understand what people value. This information can be used to design a template to use for reviews.

Let’s pay attention to that last aspect.

If you’ve put together a compilation of the best coffee grinders, then you recognize that consistency of grind and user-friendliness are features that people are concerned about.

It is easy to draft a review format for all the products within this category. Simply use these items as subheadings and assign each item a 1-5 rating for every point.

Look over these 2 articles For example.

Since you’re following a standard style for each review, and have already done the necessary research before making your product roundup so it shouldn’t take very long to write these articles.

C. Blog posts

Writing blog posts that are good is an entire issue in itself.

We have many guides on how to create blog posts. So instead of discussing this in detail. So, I’ll provide a link to some helpful posts below:


  • How to Write a Blog Post in 9 Steps (That People Actually Want to Read)
  • 17 Blogging Tips For Beginners (That Actually Work)
  • What is SEO Content? How do you write Content that ranks
  • How to Outsource Your Content to Freelance Writers (4 Steps)

4. Increase traffic to your website via SEO

SEO isn’t rocket science, however, it’s not something we can sum up from beginning to end in this blog post. There are way too many factors.

Instead, I’m going to speak about two factors to be focused on. Then, I’ll link to some SEO tips from the blog.

A. Create content hubs

Hubs for content are linked collections of information on a similar subject.

They comprise three parts:

  1. Content on the Hub/pillar page: This is a basic guide on a broad area.
  2. Subpages/Cluster Content: These are detailed information on certain aspects of the area.
  3. Hyperlinks This is a link between the pages of the hub and subpages. So, the hub page is linked to all subpages, and every subpage links back to the hub page.

content hub diagram 1

For Amazon affiliate websites A good strategy is to build content hubs in which the product roundup page is the hub page and review pages for the products are subpages.

There are several principal benefits of these, from an SEO standpoint.

In the beginning, they create higher-quality internal links that are keyword-rich between the “money” pages. Since Google utilizes the internal links’ anchor texts to understand the content of pages and can boost ranking.

The second reason is that all pages within the hub are benefited from each other’s backlinks as a result of the way PageRank functions.

How do you make them?

  1. Choose a product roundup post;
  2. Links to individual reviews on the mentioned products;
  3. Return to a roundup blog post based on those reviews.

As an example, let’s say you’d like to build an online hub of content about a roundup of products of “best coffee grinders.” If you’ve written reviews for some of the brands listed on the list simply link to them on the hub page and vice versa.

Here’s a real-world example:

One of the products featured on this listing of the top espresso grinders available is the Baratza Virtuoso.

27 top pick roundup

In the description of the product is an online link to the full review of the product.

28 link to review

In the review of the product, the review links back to the review of the product.

If you can do this for every product included in the roundup you’ve got the hub.

B. Create links

Backlinks are perhaps the most significant Google rank factor. They form the basis of Google’s rank algorithm and numerous independently conducted research studies have revealed significant correlations between the number of backlinks that originate from websites with unique content and the page’s organic traffic.

For Amazon affiliate websites You should try creating links that directly go towards “money” pages like product reviews and roundups.

There are a myriad method to accomplish the same, and here’s one suggestion:

Product reviews review a specific kind of product. This could include standing desks, coffee grinders WiFi routers, for instance. Think about the goal of that item and ask yourself, how will it aid people to do?

Here are a few examples:

  • The coffee maker – helps people create better coffee
  • a standing desk can help people to be healthier while working at home
  • WiFi routers can help people remain safer online

After you’ve established an advantage for your product, you can look for blog posts on how to achieve that benefit that include your product. So, it is then possible to contact them and suggest they include your product review to help readers select the right product for them.

Let me give you an example.

If we type in “how to stay healthy when working from home,” almost all resultant pages are blog articles that offer tips.

29 link prospecting

However, we aren’t sure if they refer to the use of a standing desk or it’s not. So, let’s make use of the Google search engine to search for results that contain the words “standing desk.”

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9.4 million of results.

Here’s a sample:

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Although this article suggests one particular model of a standing desk the readers will surely appreciate a variety. It would also be helpful for the article to be linked to a list of top standing desks such as that.

So, it makes sense to pitch our review of the top standing desks to be included in this piece.

Here’s an example of an email:

Hey [name],

Just came across your article to keep healthy and fit while working when working from home.

Loved the idea of standing desks. I believe that the Jarvis is an excellent option. However, I have spent many hours testing XX stand desks and discovered they were all similar to the Jarvis is rather expensive in comparison to other models as well as that the other models are almost the same quality for less.

Perhaps it’s worth including my review to give readers a bit of option?


If you’ve sent similar emails to about a dozen people, this should bring you quality links to the roundups of your products.

However, it is important to note that this is just one thought.

See the blog posts below for additional link-building strategies.:


Create blog posts as well as other relevant content on similar topics. Then, use the Middleman Technique to give the content a boost.

5. Drive clicks

The ability to drive clicks towards Amazon is the goal of the game when you are looking to earn money due to the 24-hour cookie duration.

I’m not going in-depth here, as it’s not something to be concerned about if you’re just beginning your journey.

However, you should ensure that you’ve got the basics covered These are:

  • Create a recommendation table as early as possible. Tables of recommendation are listed and linked to the most recommended products in the product roundup posts. They should be placed near the top of the page as you want readers to be able to locate the information they are looking for quickly.
  • Use prominent Amazon links. Buttons that stand out from your website’s appearance are usually the top.
  • Make it clear to people why they need to believe in you. So, the faster you can accomplish this more efficiently, the more effective. The Wirecutter approach is the best option for this. You can look through the intros to their shows.

When you’ve seen a significant volume of traffic to your website. So, you should look over the following resources to ensure you’re getting every click you are able to.


Final thoughts

Making an Amazon affiliate website is the best method to begin advertising on affiliate sites despite recent cuts in commissions.

If you’ve got a significant quantity of traffic It’s worthwhile to look at different affiliate networks that could provide higher commissions on similar products. So, while Amazon typically converts the best, however, it’s possible to earn more when you join other affiliate networks due to the higher commission rates.

Got questions? Ping me on Twitter.

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